Whenever I design something for a marketing or branding purpose, I feel its often more effective to do so with depth. It’s one thing to create a shiny logo, but if there is a connection to the brand, a layered meaning behind it that relates to the company or service provided, that design will be far more effective & memorable. Businesses are constantly vying for our attention, and in an era of start-ups, any chance of standing out from the rest is sought after.
Recently, a good friend of mine achieved his goal of becoming a certified driving instructor. This is a big deal for him, and already things seem to be going very well. But teaching people to drive is a very competitive business, and London has an endless supply of instructors, driving schools, and organisations. So he was very keen to establish a foothold for himself, and asked if I’d help with some business cards.